Entities Mentioned

• Firefox

1. I often see people complaining that the page impressions on their site don’t match their ad impressions. Apparently, a large percentage of their visitors (you see numbers like 50% mentioned) don’t see their ads. And it is easy enough to find the guilty party — ad blocking software. The enemy is found, the world makes sense again, and the energy can be spent on solving the “issue”.
   
   Only that something doesn’t make sense: judging by numbers of active daily users, no more than 5% of Firefox users have Adblock Plus installed. And I doubt that other ad blockers ... (Read Full Article)
   
   

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